#Stoppbryllupet

The campaign #stopthewedding or #stoppbryllupet that we made in autumn 2014, based on Plan Internationals campaign Because I am a Girl.

This year we decided to put the focus on child marriage. So, we faked one between a 12 year old girl and a 37 year old man. We put it in a Norwegian environment to get a reliable setting. The campaign went viral and has been seen by over one billion people around the world. The campaign was put together with the team in Plan Norway and the PR agency Trigger. You can read Theas blog and watch the movie about the wedding (norwegian).  You can read more about the campaign and all the prizes we won (norwegian).

This is some of the marketing materials we made for promoting the campaign.

 

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Screen Shot 2015-03-22 at 17.14.18

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